Implied Odds

math

Pot odds adjusted for expected future bets if you hit your draw.

If a flush draw has 4-1 raw odds against, implied odds at 2-1 would still make calling profitable if you can win an extra 2x the call when you hit.

See also

Equity
Your statistical share of the pot, expressed as a winning probability.
EV
The average profit/loss of a play over infinite repetitions.
Outs
Cards remaining in the deck that improve your hand to a winner.
Pot Odds
The ratio of the current pot to the cost of calling.