Bluff

strategy

Betting or raising with a weak hand to make opponents fold.

Profitable bluffs need a credible story (your line represents a strong hand) and the right targets (opponents who can fold). Frequency matters too — bluffing too often gets you called down.

See also

Check-Raise
Checking, then raising after an opponent bets.
Fold Equity
The value gained from the chance opponents fold to your bet.
GTO
A mathematically unexploitable strategy.
Range
The set of all hands a player could hold in a given spot.